Broadcasting Announcement
Indian sports broadcaster Star Sports Network has secured the broadcasting rights for the Esports World Cup, a significant multi-title event organized by the Esports World Cup Foundation.
Broadcasting Details
As a result of this deal, the Esports World Cup will be streamed on the Star Sports YouTube channel as well as on the Star Sports First and Star Sports 2 television channels. Star Sports will broadcast eight of the 21 tournaments featured in the event, with commentary available in both English and Hindi. The titles selected for broadcast include:
- Counter-Strike 2
- Apex Legends
- EA Sports FC 24
- Call of Duty: Warzone
Previous Esports Involvement
Star Sports Network is experienced in esports broadcasting, having entered the industry in 2022 through a collaboration with NODWIN Gaming to cover the Battlegrounds Mobile India (BGMI) Masters series.
Event Overview
The Esports World Cup is scheduled to commence on July 3rd and run until August 25th. Hosted in Riyadh, Saudi Arabia, the event is set to be the largest esports and gaming event ever held. Star Sports joins an impressive roster of partners for the event, including sportswear brand Adidas and short-form video platform TikTok.
Official Statements
Vikram Passi, Head of Marketing for Sports at Disney Star, commented on the deal:
“Esports is rapidly emerging as a significant force, fuelled by India’s burgeoning gaming culture and its recognition on the global stage. With the upcoming Esports World Cup broadcast, we aim to expand our audience base, energize the gaming community, and foster greater acceptance of Esports among non-gamers. This event will not only captivate dedicated Esports enthusiasts but also engage a younger demographic across our platforms, driving a broader appreciation for the competitive gaming landscape.”
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Controversy and Criticism
Despite the Esports World Cup Foundation’s success in attracting a wide range of partnerships, the event has faced criticism from various organizations and the community due to Saudi Arabia’s human rights record.
FAQ
Q: What is the Esports World Cup?
A: The Esports World Cup is a major multi-title esports event featuring 21 tournaments, held in Riyadh, Saudi Arabia, from July 3rd to August 25th.
Q: Which titles will Star Sports broadcast from the Esports World Cup?
A: Star Sports will broadcast eight tournaments, including Counter-Strike 2, Apex Legends, EA Sports FC 24, and Call of Duty: Warzone.
Q: On which platforms will the Esports World Cup be broadcasted by Star Sports?
A: The event will be streamed on the Star Sports YouTube channel and broadcasted on Star Sports First and Star Sports 2 television channels.
Q: What languages will the Esports World Cup be broadcasted in by Star Sports?
A: The broadcasts will be available in both English and Hindi.
Q: Why has the Esports World Cup faced criticism?
A: The event has faced criticism due to Saudi Arabia’s human rights record, despite its wide range of commercial partnerships.
Q: What previous experience does Star Sports have in esports broadcasting?
A: Star Sports entered the esports broadcasting industry in 2022, collaborating with NODWIN Gaming to cover the Battlegrounds Mobile India (BGMI) Masters series.
