The 2024 Olympics in Paris have seen many memorable moments, but none quite as vibrant and unexpected as the enthusiastic participation of American rapper Snoop Dogg. Known for his music career and larger-than-life persona, Snoop Dogg has transformed into an unofficial cheerleader for American athletes, making waves both in the stands and online. His unique presence at the Games has captivated audiences, adding a distinctive flair to the sporting event. This article delves into Snoop Dogg’s role at the Olympics, his interactions with athletes, and the impact of his involvement on the Games’ atmosphere and viewership.
Snoop Dogg’s Role at the Olympics
A New Role: Special Correspondent
Snoop Dogg’s involvement in the 2024 Olympics was solidified when NBC appointed him as a special correspondent. This role is an evolution from his previous engagement with the Tokyo Olympics in 2021, where he co-hosted a highlight show with comedian Kevin Hart on NBC’s streaming platform, Peacock. The success of their show led NBC to elevate Snoop Dogg’s role, giving him a more prominent position at the Paris Games.
Torchbearer Role
One of the highlights of Snoop Dogg’s Olympic experience was his role as one of the final torchbearers. On the eve of the opening ceremony, the 52-year-old rapper, whose full name is Calvin Cordozar Broadus Jr., carried the Olympic flame through the streets of Saint-Denis, a suburb of Paris. The Stade de France, the venue for the opening ceremony, was a fitting backdrop for this momentous occasion. Snoop Dogg’s involvement in the torch relay was a testament to his commitment and enthusiasm for the Games.
Snoop Dogg’s Vibrant Presence at the Games
Support for American Athletes
Snoop Dogg has been more than just a figurehead; he has actively engaged in cheering on American athletes across various sports. His spirited support has been visible at numerous events:
- Gymnastics: During a recent competition involving the US women’s gymnastics team, Snoop Dogg was seen dancing energetically in the stands. He sported a t-shirt emblazoned with the face of Simone Biles, one of the most decorated gymnasts in history. His support was a notable boost for the team and provided a feel-good moment for fans.
- Tennis and Volleyball: Snoop Dogg’s enthusiasm extended to tennis and volleyball. He cheered for tennis star Coco Gauff and volleyball player Kelly Cheng. His presence at these events highlighted his dedication to supporting American athletes, regardless of the sport.
- Equestrian Events: On a notable Saturday, Snoop Dogg attended the equestrian events alongside celebrity chef Martha Stewart. Dressed in full equestrian gear, he joined the audience in celebrating the achievements of American horseback riders, further demonstrating his versatility and commitment to the Games.
Participation in Promotional Events
In addition to his support from the stands, Snoop Dogg took part in several promotional activities:
- Judo Event: Snoop Dogg participated in a promotional judo event where he was awarded an honorary black belt. This playful engagement showcased his willingness to immerse himself in the Olympic spirit and connect with various sports.
- Swimming Lesson: He also had the opportunity to receive a swimming lesson from Michael Phelps, an American swimming legend. This interaction underscored Snoop Dogg’s genuine interest in the sports and athletes competing in the Games.
Impact on Viewership and Atmosphere
Boost in Ratings
Snoop Dogg’s involvement has been associated with a notable increase in viewership for the 2024 Olympics. The Games saw a significant rise in ratings compared to the Tokyo Olympics. According to NBC Sports, the total audience average from July 26, the day of the opening ceremony, was 34 million viewers for both daytime and primetime coverage. This marked a 79% increase from the Tokyo Games, where viewership was impacted by the pandemic.
Some analysts suggest that Snoop Dogg’s high-profile presence and engaging antics have played a role in boosting these numbers. His ability to attract attention and generate excitement has added a fresh dynamic to the Olympics, contributing to the overall success of the event.
Snoop Dogg’s Personal Reflections
“I’m the biggest kid in the crowd,” Snoop Dogg told NBC Nightly News’ Lester Holt, capturing his infectious enthusiasm and childlike wonder. His presence at the Games has not only delighted viewers but also underscored his unique role as a cultural ambassador and cheerleader.
Conclusion
Snoop Dogg’s involvement in the 2024 Olympics has injected a unique and energetic spirit into the Games. From carrying the Olympic torch to cheering on American athletes and participating in promotional events, his contributions have been both substantial and memorable. His presence has not only enhanced the atmosphere but also contributed to a notable increase in viewership, highlighting the impact of celebrity engagement in major sporting events.
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