Esports and gaming organization 100 Thieves has announced a partnership with Google Play and Niantic, the developer of Pokémon GO, to host a series of special events and activities during the Pokémon GO Fest 2024.
Event Highlights
Pokémon GO Fest Overview
The Pokémon GO Fest is an annual event that combines virtual and real-world experiences, celebrating the popular mobile game, Pokémon GO. This year, the event will take place across Japan, Spain, and the United States, providing fans with various activations, exclusive in-game offers, and other perks.
Dates and Locations
In the United States, the Pokémon GO Fest will be held from July 5th to 7th, 2024. The event will feature numerous activities organized by Google Play to promote the game and enhance the experience for attendees.
Activations and Experiences
Google Play Initiatives
Google Play will host a range of activations and experiences during the festival. These will include apparel drops, meet and greets with popular 100 Thieves streamers, and other exclusive opportunities.
Meet and Greet Opportunities
Gold+ members of Google Play Points will have the chance to meet and interact with 100 Thieves talent such as Rachell Marie ‘Valkyrae’ Hofstetter, Leslie Ann ‘Fuslie’ Fu, and other well-known streamers. Additionally, these members will have the opportunity to purchase limited-edition merchandise co-created by 100 Thieves and Pokémon.
Broader Collaboration
This partnership is part of a larger collaboration between 100 Thieves and Google Play. Throughout July, there will be additional activations during live streams, further integrating the gaming and lifestyle aspects of both brands.
Statements from Key Figures
Kelsey Schultz, Director and Head of Sales Operations and Activations at 100 Thieves, commented on the partnership:
“Pokémon GO Fest 2024: New York City provides the perfect backdrop for curating an experience for fans that blends gaming and lifestyle, creating unforgettable moments. Partnering with Google Play and Niantic, and having our 100 Thieves creators attend, showcases our shared commitment to bringing something special and exclusive to Google Play Points members.”
Frequently Asked Questions (FAQs)
What is the Pokémon GO Fest 2024? The Pokémon GO Fest is an annual event celebrating the mobile game Pokémon GO with both virtual and real-world activities across various locations, including Japan, Spain, and the United States.
When and where will the Pokémon GO Fest take place in the United States? The event will be held from July 5th to 7th, 2024, at various locations across the United States.
Who are the partners involved in this year’s Pokémon GO Fest? 100 Thieves, Google Play, and Niantic have partnered to bring special activations and experiences to the event.
What exclusive opportunities will be available for Google Play Points Gold+ members? Gold+ members will have access to meet and greets with popular 100 Thieves streamers, such as Valkyrae and Fuslie, and the chance to purchase limited-edition merchandise.
What other activities will Google Play and 100 Thieves provide during the fest? There will be a variety of activities, including apparel drops and additional activations during live streams throughout July.
How can fans participate in the Pokémon GO Fest 2024? Fans can participate by attending the event in person at designated locations and engaging with the in-game offers and activities provided during the fest.
