Introduction to Spotify’s AI DJ Feature
Spotify has expanded its AI DJ feature beyond English, introducing a Spanish-speaking version named ‘Livi.’ This new addition aims to personalize music recommendations using a voice based on Olivia “Livi” Quiroz Roa, a senior music editor at Spotify in Mexico City.
Evolution of Spotify’s AI DJ
Initially launched last year, Spotify’s AI DJ is designed to enhance user engagement by providing personalized music selections in a natural and relatable voice. The introduction of ‘Livi’ marks a significant expansion of this feature, leveraging insights from increased user interactions, which have grown by over 200% in the past year.
Technology Behind the AI DJ
Spotify’s AI DJ combines technologies from OpenAI and Sonantic, a platform acquired by Spotify in 2022, to create lifelike voice interactions. The original AI DJ, modeled after Xavier “X” Jernigan, uses his voice and expressions to engage listeners authentically.
Selection and Launch of ‘Livi’
Following a thorough casting process, Olivia Quiroz Roa’s voice was chosen for ‘Livi’ due to its relatability and friendliness, making listeners feel as if they are receiving music recommendations from a trusted source. Both ‘X’ and ‘Livi’ will be available for users to choose based on personal preference.
User Engagement and Social Impact
Spotify noted a significant increase in social media conversations about the AI DJ feature, particularly among Spanish-speaking audiences, prompting the launch of ‘Livi’ in markets across Latin America and other regions where DJ X is already available.
FAQ: Frequently Asked Questions
Q: What is Spotify’s AI DJ feature? A: Spotify’s AI DJ is an interactive feature that provides personalized music recommendations using a simulated voice based on real individuals.
Q: Who is Olivia “Livi” Quiroz Roa? A: Olivia “Livi” Quiroz Roa is a senior music editor at Spotify whose voice has been chosen for the Spanish-speaking AI DJ, ‘Livi.’
Q: How can users access ‘Livi’ on Spotify? A: Spotify Premium subscribers can access ‘Livi’ by searching for “DJ” in the Search tab of the app and selecting the Spanish option from the DJ card’s menu.
