New Creative Options for Reels Users
Instagram has announced a new feature that allows users to add multiple audio tracks to their Reels, enhancing the creative possibilities for content creators worldwide. Users can now include up to 20 tracks in a single Reel, providing greater flexibility in audio customization.
How to Use the Multi-Track Feature
To add multiple tracks, users can select the “Add to mix” option within the Reel editor. This feature allows users to trim each track to use only the desired portion of audio, giving them the ability to visually align the sound with text, stickers, and clips for a cohesive and creative presentation.
Enhanced Creative Flexibility
“The launch of multitrack audio in Reels gives creators expanded creative flexibility with the ability to visually align audio with elements like text, stickers, and clips to express their creativity in a way that feels right for them and their audience,” Instagram stated.
Benefits for Content Creators
This new feature eliminates the need for creators to use external editors to combine multiple tracks into one before applying them to their clips. Instagram will attribute the overall combined track to the creator, allowing them to encourage their followers to reuse their unique mix.
Instagram’s Focus on Short-Form Content
Earlier this month, Instagram head Adam Mosseri emphasized the platform’s focus on short-form videos rather than long-form content. Mosseri explained that long-form videos do not align with Instagram’s goal of connecting people with their friends.
Mosseri’s Insights
“It turns out the long-form video is less symbiotic with these other jobs. If you watch a 10- or 20-minute video, you see less content from friends, you interact with your friends less, and you’re actually less likely to send that content or that video to a friend,” Mosseri stated in an Instagram Reel. “So we’re not going to go after that business because it’s part of our core identity to connect people with friends, and we don’t want to undermine that by going after long-form video. We understand short-form video doesn’t always do that, but it can.”
FAQ: Frequently Asked Questions
Q: How many audio tracks can be added to a single Instagram Reel?
A: Users can add up to 20 audio tracks to a single Instagram Reel.
Q: How can I add multiple tracks to my Instagram Reel?
A: To add multiple tracks, tap on the “Add to mix” option in the Reel editor and trim the tracks to include the portions you want.
Q: What are the benefits of using the multi-track feature in Instagram Reels?
A: The multi-track feature allows creators to align audio with visual elements like text and stickers, providing greater creative flexibility without needing external editors.
Q: What is Instagram’s focus regarding video content?
A: Instagram is focusing on short-form videos, as they align with the platform’s core identity of connecting people with friends.
Q: Why is Instagram not pursuing long-form video content?
A: According to Instagram head Adam Mosseri, long-form videos do not foster interaction between users and their friends, which is contrary to Instagram’s goal of connecting people.
