A New Chapter for Mobile Legends: Bang Bang
Vietnamese gaming company Funtap Games has been officially named the publisher of the popular mobile MOBA game Mobile Legends: Bang Bang (MLBB) in Vietnam. This partnership marks a significant step for the game’s presence in the country.
Responsibilities and Collaborations
Funtap Games will take on the role of developing MLBB in Vietnam, which includes organizing esports tournament ecosystems. In collaboration with the Vietnam Entertainment Esports Association (VIRESA), Funtap Games aims to establish a robust esports ecosystem. This will encompass grassroots initiatives and tournaments designed for both semi-professional and professional teams.
Promoting Inclusivity in Esports
An essential part of this collaboration is increasing opportunities for women in esports. Funtap Games and VIRESA plan to create avenues for women to participate in international tournaments, promoting inclusivity and diversity in the gaming community.
National Team Selection
In addition to ecosystem building, Funtap Games and VIRESA will work together to select members for the Vietnam national team. These selected players will represent Vietnam in regional and international Mobile Legends: Bang Bang tournaments.
Reintroduction to the Vietnamese Market
Mobile Legends: Bang Bang had previously ceased operations in Vietnam in January 2024, following the withdrawal of support from Vietnamese technology company VNG. According to a report by Vietnam.vn, this decision was influenced by the intense competition within the country’s MOBA gaming and esports markets. However, with the new partnership, MLBB is set to be re-released in the domestic market.
Global Expansion Efforts
Mobile Legends: Bang Bang continues to strengthen its position as a leading mobile esports title globally. In June, MLBB’s creators, MOONTON Games, expanded their partnership with Saudi Arabian megaproject Qiddiya to enhance the game’s esports ecosystem worldwide.
Statements from MOONTON Games
Joe Jiang, Marketing Director of MOONTON Games’ Game Publishing Department, commented on the new partnership: “Vietnam is an important market in the Southeast Asian region, and MOONTON Games believes that with a long-term vision and joint efforts from both parties, they will systematically and professionally build a strong MLBB community in Vietnam, providing users with an increasingly better gaming experience.”
FAQ
Q: What is the new role of Funtap Games in Vietnam regarding Mobile Legends: Bang Bang?
A: Funtap Games has been appointed as the publisher of Mobile Legends: Bang Bang in Vietnam, responsible for developing the game and organizing esports tournaments in collaboration with VIRESA.
Q: What initiatives are planned to promote inclusivity in esports?
A: Funtap Games and VIRESA aim to increase opportunities for women to compete in international tournaments, fostering inclusivity in the esports community.
Q: Why was Mobile Legends: Bang Bang previously unavailable in Vietnam?
A: The game ceased operations in Vietnam in January 2024 after VNG withdrew support due to the competitive nature of the country’s MOBA gaming and esports markets.
Q: How will the partnership between Funtap Games and VIRESA impact the esports ecosystem in Vietnam?
A: The partnership will focus on building a comprehensive esports ecosystem, including grassroots initiatives and tournaments for various skill levels, and selecting national team members for international competitions.
Q: What are the global expansion efforts for Mobile Legends: Bang Bang?
A: MOONTON Games has expanded partnerships, such as with Saudi Arabian megaproject Qiddiya, to enhance the game’s global esports ecosystem.
