Renewed and Expanded Collaboration for Enhanced Esports Analytics
Stream Hatchet Enhances Riot Games’ Tournament Operations and Influencer Marketing
GameSquare’s Stream Hatchet, a leading provider of live streaming data analytics, has announced the renewal and expansion of its partnership with Riot Games, the developer behind popular titles like League of Legends and VALORANT.
For the past five years, Stream Hatchet has provided Riot Games with SaaS-based analytics solutions, supporting global event operations for League of Legends and the VALORANT Champions Tour (VCT). These solutions empower Riot Games with crucial insights into audience behavior, aiding in decision-making related to tournament scheduling and format adjustments through comprehensive audience tracking and viewership trend analysis.
Recently, the partnership has been extended to include enhanced influencer marketing capabilities facilitated by Sideqik, an influencer platform under the GameSquare umbrella. Both Sideqik and Stream Hatchet contribute to GameSquare’s strategy in esports analytics and creator relationship management.
Stream Hatchet specializes in collecting and analyzing live-streaming viewership and engagement data from platforms like Twitch, YouTube Live, and Trovo. Additionally, the company publishes an annual report on gaming and esports trends, offering valuable insights into viewership patterns and industry developments.
GameSquare, the parent company of Stream Hatchet and Sideqik, boasts a diverse portfolio in esports and gaming, including ownership of FaZe Clan, a prominent esports organization, and Zoned Gaming, a marketing agency. The company has previously partnered with entities such as Mastercard, Vivior (an eye health startup), and Dairy MAX (a dairy advocacy group).
Recently, GameSquare expanded its presence in the media sector with the launch of FaZe Media, a creator-led media company resulting from its merger with North American esports giant FaZe Clan. As part of this initiative, Richard ‘FaZe Banks’ Bengston, CEO of FaZe Clan and one of its founders, acquired a 25.5% stake in FaZe Media.
Gabrielle Haug, Director of Esports Insights at Riot Games, emphasized the significance of the partnership with Stream Hatchet: “Stream Hatchet, with its suite of data solutions, remains a trusted tool enabling Riot Games to deliver exceptional esports event experiences to millions of players worldwide. Access to data and insights is crucial in our efforts to continually enhance these experiences for our dedicated esports fans.”
This partnership highlights Stream Hatchet’s and GameSquare’s commitment to leveraging data-driven insights to elevate esports events and influencer marketing strategies across Riot Games’ global esports initiatives.
FAQ (Frequently Asked Questions)
Q: What kind of data does Stream Hatchet provide to Riot Games? A: Stream Hatchet provides live streaming viewership and engagement data from platforms like Twitch, YouTube Live, and Trovo. This data helps Riot Games make informed decisions about tournament scheduling and format adjustments.
Q: Who owns Stream Hatchet and Sideqik? A: Both Stream Hatchet and Sideqik are subsidiaries of GameSquare, an esports holding company that also owns FaZe Clan and Zoned Gaming.
Q: How long has Stream Hatchet been partnered with Riot Games? A: Stream Hatchet has been partnering with Riot Games for five years, supporting various global event operations for games like League of Legends and VALORANT.
Q: What is the significance of the expanded influencer marketing capabilities through Sideqik? A: The expanded capabilities allow Riot Games to enhance its influencer marketing strategies, leveraging data insights to optimize engagement and reach with gaming audiences.
Q: What other companies are part of GameSquare’s portfolio? A: GameSquare’s portfolio includes FaZe Clan, Zoned Gaming, and investments in entities like Mastercard, Vivior, and Dairy MAX.
